Conversion & sales
Live chat as a sales channel: from visitor to customer in one conversation
Most chats are run like a help desk. A shame — because the best sales opportunities actually arise in conversation.
14 July 2026 · 6 min read
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Conversion & sales
Chat as a conversion channel
From proactive chat and lead qualification to cart abandonment: how conversations drive revenue, not just service.
7 articles
Conversion & sales
Chat as a conversion channel
Conversion & sales
Live chat for online stores: why e-commerce can't do without it
In a physical shop, you walk up to a member of staff. Online, live chat is that staff member — and it often decides whether the basket gets checked out.
19 May 2026 · 6 min read
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Proactive chat: triggers that work without feeling pushy
The best chat conversations don't start with the visitor — they start with a well-timed question from you.
12 May 2026 · 6 min read
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Lead qualification through chat: from anonymous visitor to warm appointment
A form gets you an email address. A conversation gets you context, urgency and an appointment.
24 March 2026 · 6 min read
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E-commerce customer service in 2026: 6 trends you can't ignore
By 2026, an online store's customer service isn't a cost centre anymore — it's a sales channel. These are the six shifts driving that change.
20 January 2026 · 6 min read
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Chat on your product page: placement, timing and what it delivers
A customer's hesitation rarely lasts long. On the product page, an answer within a minute decides whether the order happens at all.
14 August 2026 · 5 min read
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Reducing cart abandonment with live chat
An abandoned cart is almost never a change of heart. Usually, it's an unanswered question.
12 August 2026 · 6 min read
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